Living Life Hoedown

Santa Ynez Valley, CA


The celebration of the first vintage of a carefully cultivated new vineyard is a significant moment – and for Tabalipa, it also was an occasion to celebrate the cultures of its founders – one Brazilian, one a native Californian – in the best of food, wine and entertainment, in the Santa Ynez Valley, north of Los Angeles. The Tabalipa team turned to Schaffer for its repeated success in designing and executing truly enjoyable experiences, with high expectations for guests to be as dazzled and immersed in the food and wine as in the entertainment designed for the event.

Taking advantage of the valley setting, Tabalipa’s theme of “Living Life Hoedown” gave the SCHAFFER team the opportunity to prepare a Brazilian and Californian barbeque experience side-by-side and interwoven for guests to savor the grilled meats, authentically prepared, amid the wine-tasting, concert performances, rodeo and hot-air balloon activities, ahead of the casino night evening ahead for guests. With Brazilian churrascaria on one side, with an authentic Brazilian chef preparing the savory picanha meats, and Santa Maria tri-tip being grilled on the other side by a renowned Santa Ynez Valley chef, the evening was a full-sensory experience of the two cultures and shared tasting for the wine company’s first vintage.