Post Malone x UGG

When Post Malone teamed up with UGG for an exclusive new shoe, event producers and marketers, SUN-NY Side Up and Matte Projects were on a mission to craft an effortlessly cool, high-profile private release party. Held in an intimate setting that showcased UGG’s historic shoe line, the event balanced luxury with Malone’s signature laid-back style. Schaffer ensured that VIPs, talent, and guests enjoyed a seamless experience, with perfectly curated cocktails and mocktails setting the tone for an evening of great music and immersive brand storytelling.